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National, MD (PRWEB) November 09, 2011
A new study released today, Watching Gens X, Y & i, paints a detailed portrait of 13-34 year old consumers and how they watch television: often while taking part in up to four or five activities all at the same time, from eating, cooking and cleaning to texting, surfing the web, emailing, playing games or listening to music.
Many 13-34 year olds are multi-media multitaskers, but their social media activities vary depending on age group, said Char Beales, president and CEO, Cable & Telecommunications Association for Marketing (CTAM), and head of the organization that commissioned the study.
Younger generations have been raised in an entertainment world where content is available anytime, anywhere and on numerous platforms. This study exposes what teens and young adults are watching, with whom theyre watching, where, how often and on what devices.
Although about half of 18-24 and 25-34 year olds follow or like TV networks/shows, only 38% of those 13-17 do. The leading social networking activities while watching TV are looking up info (31% of 13-34 year olds), discussing shows online (29%), posting updates/tweeting (24%) and visiting a network or show page (22%). However, these activities are almost twice as likely to be conducted among 18-24 and 25-34 year olds compared to teens.
Some additional findings include:
WHO influences their TV viewing?
